Iain Johnson, Director at Noise PR, interviews Sarah, our Schools Account Manager
๐ง๐ฒ๐น๐น ๐๐ ๐ฎ ๐น๐ถ๐๐๐น๐ฒ ๐ฏ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ฐ๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ?
I have always been in sales and account management. I just love meeting new people and talking, so being in sales is perfect for me! The main part of my career was in media sales but I have been at Carmel Jane Photography for a year now and it is the best decision I have ever made.
The company has quite a unique corporate culture that is so dedicated to quality and so friendly and flexible with times if I need it. Since I have have been there we have had a 400% increase in the number of schools we photograph, so it is all going very well.
๐ง๐ฒ๐น๐น ๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ผ๐ณ๐ณ๐ฒ๐ฟ?
Carmel Jane Photography offer high quality school, dance school and commercial photography. We are the largest dance school photographers in the South East and are rapidly disrupting the school photography market. I concentrate on the schools market and am so proud of the service we offer, the photos just sell themselves. Schools are notoriously resistant to change, but we I explain out commitment to quality and importantly to making the students feel comfortable with the photographer and proud of the photos we produce, schools really want to experience the CJP philosophy.
With a team of qualified photographers, our commercial branch of the company is rapidly expanding. Headshots are what we are most know for but we have many product clients and do a lot of website photography too.
๐๐ป ๐๐ต๐ฎ๐ ๐๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐๐๐ฎ๐ป๐ฑ ๐ผ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐ฐ๐ฟ๐ผ๐๐ฑ?
There is a general feeling that school photography has become a โrace to the bottomโ, with companies offering cheaper photography and higher commissions to schools. Here at Carmel Jane Photography we want to position ourselves as the best quality, not the cheapest. Not only do we provide stunning photos for the parents, but also an efficient, friendly and professional service to the school, helping the schools to make the photography as easy as possible.
We are nearly an all-woman team and everyone on the team is dedicated to creating photos that make people feel good. Our company culture is all about communication, collaboration and empowerment, the staff are so happy they are natural ambassadors for the company. Carmel personally trains all of the photographers and we have a regular feedback and training sessions, so the photographers are on a continuous improvement plan.
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ต๐ผ๐๐น๐ฑ ๐น๐ผ๐ผ๐ธ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐ฎ๐ฐ๐พ๐๐ถ๐ฟ๐ถ๐ป๐ด ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐๐ฟ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐?
Cheap is not always the best. We live in a visual culture and we are expecting a much higher standard of photos. There are so many photographers competing on price but for something as important as the memories of photos for children or to promote your business brand, it is best to choose a professional with a proven track record and a portfolio that has a depth of quality.
๐ช๐ต๐ฎ๐, ๐ณ๐ผ๐ฟ ๐๐ผ๐, ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ ๐ผ๐ณ ๐ฏ๐ฒ๐ถ๐ป๐ด ๐ฎ ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ก๐ฒ๐๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด?
EBN is the most friendly and effective networking group I have been to. It has a real community feel with members wanting to help each other without feeling pressured to help. The connections and leads I have had locally have more than paid for the joining fee. And it is a great way to have a laugh and start my Tuesday mornings. Mandy Baker is a wonderful host who manages the meetings with a natural lightness but still keeps us on track!
๐ช๐ต๐ฒ๐ป ๐๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐ป๐ผ๐ ๐ต๐ฎ๐ฟ๐ฑ ๐ฎ๐ ๐๐ผ๐ฟ๐ธ, ๐ต๐ผ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐น๐ถ๐ธ๐ฒ ๐๐ผ ๐๐ฝ๐ฒ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐๐ถ๐บ๐ฒ?
The talking never stops! I love going out and meeting up with friends, I am a such an extrovert. I have twins who are 21 years old now and we are the best of friends, they keep me young at heart.
To find out more about Carmel Jane Photography visit their website https://www.carmeljane.co.uk

A few minutes with Sarah Burke