Iain Johnson, Director at Noise PR, interviews Sarah, our Schools Account Manager
𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿?
I have always been in sales and account management. I just love meeting new people and talking, so being in sales is perfect for me! The main part of my career was in media sales but I have been at Carmel Jane Photography for a year now and it is the best decision I have ever made.
The company has quite a unique corporate culture that is so dedicated to quality and so friendly and flexible with times if I need it. Since I have have been there we have had a 400% increase in the number of schools we photograph, so it is all going very well.
𝗧𝗲𝗹𝗹 𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗼𝗳𝗳𝗲𝗿?
Carmel Jane Photography offer high quality school, dance school and commercial photography. We are the largest dance school photographers in the South East and are rapidly disrupting the school photography market. I concentrate on the schools market and am so proud of the service we offer, the photos just sell themselves. Schools are notoriously resistant to change, but we I explain out commitment to quality and importantly to making the students feel comfortable with the photographer and proud of the photos we produce, schools really want to experience the CJP philosophy.
With a team of qualified photographers, our commercial branch of the company is rapidly expanding. Headshots are what we are most know for but we have many product clients and do a lot of website photography too.
𝗜𝗻 𝘄𝗵𝗮𝘁 𝘄𝗮𝘆 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱?
There is a general feeling that school photography has become a ‘race to the bottom’, with companies offering cheaper photography and higher commissions to schools. Here at Carmel Jane Photography we want to position ourselves as the best quality, not the cheapest. Not only do we provide stunning photos for the parents, but also an efficient, friendly and professional service to the school, helping the schools to make the photography as easy as possible.
We are nearly an all-woman team and everyone on the team is dedicated to creating photos that make people feel good. Our company culture is all about communication, collaboration and empowerment, the staff are so happy they are natural ambassadors for the company. Carmel personally trains all of the photographers and we have a regular feedback and training sessions, so the photographers are on a continuous improvement plan.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗮𝗰𝗾𝘂𝗶𝗿𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
Cheap is not always the best. We live in a visual culture and we are expecting a much higher standard of photos. There are so many photographers competing on price but for something as important as the memories of photos for children or to promote your business brand, it is best to choose a professional with a proven track record and a portfolio that has a depth of quality.
𝗪𝗵𝗮𝘁, 𝗳𝗼𝗿 𝘆𝗼𝘂, 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝗮 𝗺𝗲𝗺𝗯𝗲𝗿 𝗼𝗳 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴?
EBN is the most friendly and effective networking group I have been to. It has a real community feel with members wanting to help each other without feeling pressured to help. The connections and leads I have had locally have more than paid for the joining fee. And it is a great way to have a laugh and start my Tuesday mornings. Mandy Baker is a wonderful host who manages the meetings with a natural lightness but still keeps us on track!
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗵𝗮𝗿𝗱 𝗮𝘁 𝘄𝗼𝗿𝗸, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘀𝗽𝗲𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲?
The talking never stops! I love going out and meeting up with friends, I am a such an extrovert. I have twins who are 21 years old now and we are the best of friends, they keep me young at heart.
To find out more about Carmel Jane Photography visit their website https://www.carmeljane.co.uk