Do YOUR business photos stop people buying from you? (And how Bakers get it really right!)
We all know that images are more important than ever for our business. Right?
People find you online – on your website or social media – and instantly decide if they want to find out more. Or they click away.
It’s a weird thing. Because it’s not a conscious thought process (at least, it’s not for me!). You make a snap decision based on the feel of the business you’re looking at. Either something connects & tells you you’re in the right place, or it doesn’t.
That’s the power of images. They help make people feel that YOUR business is the right place for them.
Trouble is, it’s easier to get wrong than it is to get right!
And that’s why I wanted to let you behind the scenes in this week’s blog – with the amazing team at Bakers.
Mandy & Steve own Bakers, they have a huge factory in Brentwood where they make loads of labels! They’re wonderful people & have a team of fabulous staff (I promise they’re not paying me to say this!).
Bakers are at the cutting edge of label printing technology. They push the boundaries & try things other label printers won’t. Their entire philosophy is about being versatile & adaptable, to deliver exactly what their customers need.
They’re a family run business. They’ve been making labels for 45 years. And they’re leading the industry with their tremendous products & service.
But HOW do you capture images that reflect their amazing culture & the incredible energy in their business, in a factory setting?
Can you imagine how damaging it would be if their images were boring, dull or stuffy? If they were even just a couple of degrees off? The picture that would paint for their clients & prospects – undermining everything they say on their website + everything they truly stand for? (And by the way, I’ve seen this happen SO many times!).
Well – all is revealed. Watch this quick video now & you’ll see what I mean (and yes, we really did laugh that much!):
Your business images need to truly reflect YOU. Not just what you do, or your products & your premises – but who you are. What you stand for & why you do it. Because that’s what makes you different from every other competitor out there.
And that’s the joy I get from every single commercial shoot we do!
I’m pretty passionate about business (which may be the understatement of the year). I just love it. I love connecting with switched-on business owners & helping them create images to showcase their business in the most authentic, inspiring way.
But let’s be real. This is not about pretty pictures. I’m a fairly determined business owner myself (again – understatement!) and everything you do HAS to generate an ROI. Otherwise, what’s the point?
The whole point of your photoshoot is to make more sales. And I think that’s what sets us apart from other commercial photographers. We ‘get’ marketing in a B-I-G way. And every single picture we take supports that aim for you – to get more new clients coming in.
Anyway! I digress. Back to Bakers.
I’m really proud of the images we created for them. Each picture tells a story of the people in their business. They support Mandy & Steve’s ethos & reflect the amazing culture they’ve created.
Ultimately, their new images are 100% aligned with the reality of being a Bakers customer.
As you’ll see in the video, they’re polished & professional without being too corporate. Friendly & relaxed, without being too casual. The personality & expertise of their team shines through.
If you want labels, you hit Bakers website & immediately feel that you’re in the right place. Their culture, expertise & capable hands are immediately evident.
And I know I should probably show you an ‘official’ quote from Mandy here. But just loved her comment on Facebook!
So. You & your business. What are you really all about? What do you stand for? Why should people buy from YOU instead of your competitors?
Does your website show people this? The second they hit it?
What about your social media?
Or is something not quite right?
Maybe your business has grown & evolved since you last had pictures taken. Maybe you didn’t love your current pictures in the first place. Maybe you’ve never had proper images taken before. Maybe you know your website needs updating (doesn’t it always?!) & you’ve been putting it off.
But to stand out in this hyper-competitive, crowded online world – now IS the time.
We’d love to have a chat about what we could do for you, to create amazing images to drive your business forwards this year.
And a new photoshoot is SO much fun, great for energising your team (again, as I think you can see in the video!).
Do get in touch. Click here to contact us or call the Carmel Jane team today on 01277 822674 to find out more.
And a massive thank you to Mandy, Steve & the whole Bakers team, for being such fantastic clients & letting us share your story today!
Until next time ,
p.s. Click here to watch the 2-min video (in case you didn’t watch it first time, to save you scrolling back up!)